Pay Per Click (PPC) Marketing


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PPC specialists help companies run successful paid advertising campaigns.

The position continues to grow in demand as more businesses turn to digital marketing channels.

In this guide, I’ll give you the steps you can take to become a PPC specialist.

Let’s start with an overview of the position.

What does a PPC specialist do?

PPC specialists are responsible for planning, creating, and optimizing pay-per-click (PPC) advertising campaigns.

They often work at digital marketing agencies, managing campaigns for multiple clients.

You can also find PPC specialists working for a single brand or as freelance digital marketing professionals.


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